Customized
BMX Bicycle



April, 2024
Product Design by Kristaps Grieznis Studio
Paintjob: S22 Studio

LV BET
is a well-established brand in the iGaming field based in Malta. They offer a fresh perspective on the industry along with a customer-oriented approach to business. This marketing project was led by their Latvian branding team to reach local audiences with a wonderful opportunity to win a giveaway bike through the Instagram platform.

This was a very exciting project for me for one reason: Extreme BMX has been my favourite sport for as long as I can remember. To this day, I still go out biking with my friends on the streets and in skateparks, learning new tricks and getting inspired by the younger generation.

Inspired by LV BET’s design guidelines and colour preferences, I created more than 10 base styles to choose from, but I kept it simple and minimalistic, as the whole BMX product industry actually is. It was a matter of verbal ping-pong until we reached our final version, which was beautifully developed by Oleg from the S22 Studio.