My focus is on strategy-driven branding. I build identities that don’t just look good, but make sense as part of a larger system. My work is at the intersection of design clarity and business logic, where I shape identity systems, brand architecture, and design direction for teams and founders who want to grow with intention.

For me, design is a tool for understanding how things connect. How a visual decision reflects a strategic one, how structure creates coherence, and how brands scale when their foundations are solid. I am drawn to projects where complexity needs to be translated into something simple, human, and usable. Whether it’s aligning a multi-product ecosystem, shaping an early-stage identity, or guiding a team through a design transformation, I bring frameworks and visual clarity to the table.

My perspective is built on more than just visual design. I’ve spent years in non-formal education, event production, and international collaboration, which taught me how people learn and build communities. This background shaped my belief that design is never just aesthetics. It is culture, psychology, and behavior.

Outside of work, I’m usually surrounded by books. I read literature that bends reality and explore mathematics for the joy of its structure. I find myself in long, meandering conversations about existence, history, and the patterns that shape our lives. These interests continually reshape how I see design: as a blend of logic, emotion, and meaning.

If you’re building something ambitious—a brand, a product, or a system—I’d love to help you give it form and direction.